MasterClass: Marketing

Title: MasterClass: Marketing
Date: Saturday, November 18, 2023
Time: 10:00 AM (CST)

Discover the world of Marketing with the University of Arizona's Eller College of Management Professors, Dr. Jesper Nielsen and Dr. Yong Liu! This free event is not just an opportunity to learn, but also a chance to connect with our vibrant academic community, ask questions, and engage with our professors.

Presentation Topics:​​​

1. Dr. Yong Liu will use Chinese to talk about the Eller College of Management and its top-ranking marketing programs at both bachelor's and master's levels.
2. Dr. Jasper Nielsen will use English to guide you through the diverse realms of marketing. Discover the global dynamics that shape the field of marketing and gain valuable perspectives on navigating its ever-evolving landscape.

Speaker Profiles:

• Professor Yong Liu is Robert A. Eckert Endowed Chair, Marketing Department Head, and Interim Director of School of Business Analytics. His areas of expertise include digital strategy and business models, social interactions on digital platforms, and marketing strategies for media and cultural products. He is an Associate Editor of Journal of Retailing and an Editorial Board Member of Journal of Marketing. Professor Liu teaches marketing of innovation, business experimentation, and mathematical models in marketing. He has won numerous teaching awards in Executive MBA, Professional MBA, among others. Professor Liu received his PhD from the University of British Columbia.

• Professor Jesper Nielsen’s expertise includes consumer psychology, emotion, learning, and attention all within the context of advertising. He teaches Marketing Management and Marketing Research. He is an Associate Editor of Journal of Consumer Psychology, and has received numerous teaching awards in various MBA and undergraduate programs. Professor Nielsen received his PhD from the University of North Carolina, Chapel Hill.

​​REGISTER FOR THE MASTERCLASS TODAY >>